Miovision Packaging

Project Objective: Create a packaging strategy for Miovison that incorporates the new Brand Identity, Out of Box Experience outcomes, and clear design pillars for scalability.

Lead Designer: Stacey DeRaadt

Contributing Designer: Lee Gallagher

Contributing Teams: UX/UI, Hardware Design and Engineering

The Process

Research, research, research and design!

I’d like to say my creative process is a clean straight line, but since when is creative-anything that simple? My process is a bit messier in the middle but it always starts a healthy percentage of research. For this project, I started with and Out of Box Experience research project alongside our UX/UI team and a full packaging audit with the Engineering team.

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