Project Objective: Colab recently rolled out new branding across their platform and website. While working within the updated brand, it became evident that developing a unique illustration style aligned with the brand guidelines would be incredibly impactful. The illustrations needed to be distinctly recognizable as CoLab and increase engagement for demand generation efforts.

Senior Brand Designer: Stacey DeRaadt

Successes: The illustrations have achieved the engagement rates we aimed for across all channels, showing their effectiveness in connecting with our audience. The combination of technical precision and creative storytelling has resonated strongly, capturing attention and creating interactions