Project Objective: Develop a cohesive design strategy for the webinar and blog sections of the Alert Labs website. The goal was to create visually appealing designs that foster increased audience engagement:
• Blog Header Illustrations
• Illustration Library
• Webinar Series Sub Brand
Lead Designer: Stacey DeRaadt
Contributing Designer: Hillary Smith
Alert Labs Webinar and Blog Redesign
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How It Started
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How It's Going Now
Alert Labs Blog Design
We crafted a unique illustration style to bring each blog post to life—visually telling the story in a way that grabs attention and keeps readers engaged. Our goal was to create images that were not just eye-catching, but also clever and thoughtful.
Illustration Library
To keep things consistent (and make our lives easier down the line), we built a reusable illustration library that could scale with the blog as it grows.
Webinar Series: Alert Labs Learning
A section of the blog highlighted Alert Labs Learning — an educational initiative aimed at deepening product understanding. The campaign featured webinars, a dedicated blog post, and timely reminder emails. A cohesive sub-brand and polished design were developed to integrate seamlessly with the overall brand.
